Apple market, triggered a global industry transformation of touch, touch screen heat shocked many people, and now the smart mobile phone, tablet computer are the basic touch, strong demand for mobile products that many people have the daydream, merchant by the nature of the exposed, leading many companies began to fuss around the touch, many enterprises have invested great effort to do touch touch, although development will undoubtedly require a lot of investment but also may lower their profit margins, but they think the risk is worth, is very optimistic about the future of the market. Now has to touch the field of competition in the Red Sea, "too far" embodied most incisive.

Let us have a look the touch panel, touch panel Market in recent years dramatic changes at the end of last year, the touch panel is in tight supply heat condition, just as TPK and Ou Feiguang in Taiwan and Chinese mainland companies have a large number of new production capacity out, plus the end market demand as expected, touch panel market then faced the pressure of excess capacity. In addition, including metal mesh (Metalmesh) and nano silver and other materials touch control scheme is also launched, the touch panel market situation more confusing. The industry said, in fact, the touch panel market has excess production capacity, product prices faced heavy pressure drop.

Come have a look touch IC, many manufacturers are trying to cut into the field of semiconductor touch, like NVIDIA, Intel, MediaTek, Qualcomm, TI and other manufacturers have been through the acquisition of shares, the processor, strategy alliance and other ways to obtain the touch chip and touch control algorithm. Including TI, fly think of Carle (Freescale), Adno (ADI) and other semiconductor manufacturers have developed the Sensor Hub single chip integrated touch function, aiming to smart phones and tablet computers and other applications.

Touch control chip to the competition in the field of no less than the template, with Morningstar and MediaTek, gradually open the smart phone market, will break the past Duntai in mainland China market monopoly situation. The laptop touch chip leading Elan has invaded all notebook computer manufacturers that apple just outside, other companies are eyeing. Due to the factors of permeability difference, the stability of the product, notebook PC touch chip products market space will be relatively limited, while the mobile phone touch chip market price will be a key factor, is expected to price competition will be a laptop touch chip market is relatively competitive.
But let's not forget the downstream end products, although the end product demand continued hot to the touch, especially for high performance touch product demand has been very busy, penetration rate has continued to rise, but has a very fierce competition, the future market is still a lot of variables. Rely on to seize market share, enhance the permeability? I think the industry can can only rely on the technological innovation!

Particularly strong demand for portable mobile products led to the rapid growth of the overall market, touch, followed with its problems. Intense competition in the industry, we see the truth. With the passage of time, now a Pad basic manpower. Then, the notebook computer, including the preceding period of super this, now with touch control function should be a trend. Therefore, the touch screen itself from the boom should be on the rise. This is the daily consumption of electronic products, and other, such as industrial control and other products, including automotive, which are widely used in touch screen. The touch screen is because of the application of the broad, bring about the fierce competition. I think from the boom, the industry is still optimistic about the.

At present, various manufacturers in order to improve the competitiveness of the industry touch actively innovation, launched touch solutions capabilities, to meet the market demand. For example, in the application of large size touch screen, touch technology has high transmission rate, low power consumption, support multi touch and gesture recognition has received more attention to the market. So although the downturn in the global economy, consumer electronic products market demand downturn, touch can still maintain double-digit annual growth rate of 15%.

Touch has become a competitive field of the Red Sea, which is both a challenge and an opportunity, only committed to technological innovation of enterprises can be recognized by the market to obtain more development opportunities.